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As an e-merchant and the proud owner of a Shopify store, you are indeed interested in optimizing your e-commerce.

For example, by optimizing your web marketing and especially your site on search engines, which has become essential. You may have already known this, but around 70% of all visitors come to an e-commerce site through Google search results.

WHAT ARE THE MAIN SEO MISTAKES IN SHOPIFY? 

No doubt, the Shopify pricing plan offers many apps for SEO, and optimizing your web marketing to boost your Shopify’s SEO is therefore essential. However, some recurring mistakes are made by Shopify e-merchants. To gain new visitors, let's see how to correct things.

If you also want to share your SEO tips for Shopify stores, please use the comments at the bottom of the blog.

Do not redirect exhausted products.

In the life of an e-commerce site, it often happens that products fall out of stock. This happens and is not a problem in itself, but what if a visitor somehow stumbles upon the URL of the product sheet?

It will land on a 404 page.

This is double the penalty because you have worked hard to generate that traffic, and there is no risk of converting. Of course, there is a way to fight against the loss of these Internet users!

How? 'Or' What? By redirecting the old product page to a newer or more relevant product present on your e-commerce site.

Reducing the number of 404-page landings is an essential element in the sound management of your e-commerce site. How to avoid losing customers? Use the Shopify back office to make redirects!

1. Click on "Navigation" in the left menu, then on "URL redirects."

2. Click on "Add a redirect URL.”

3. Enter the URL of the old page first and the page you want to redirect to the second.

4. Validate

5. Remember to test your URLs to check for redirects!

Do not install Google Analytics.

To properly optimize your Shopify site and understand visitors’ behavior when they browse your E-commerce, you need an analytics tool, such as Google Analytics.

It is a service, free in most cases, which is easy to install and will give you a lot of information and statistics on your customers’ use of your e-commerce site.

It must be understood that if you do not collect data on your visitors, it will be challenging for you to optimize your SEO, and no Shopify SEO agency can help you without a web analysis tool.

Why?

Because a good understanding of your e-commerce site necessarily requires the collection of factual data to be analyzed.

This is the fundamental role of web analysis tools. Fortunately, the solution is relatively simple at first: All you have to do is sign up for Google Analytics and connect it to your Shopify E-commerce.

Let's see how to do it in practice. If you don't have a Google Analytics account yet, here's how to create one.

1. Go to Google Analytics and click on "Get started for free."

2. Use or create a Google account (that of Google Ads, for example)

3. Click "Admin" on the top navigation menu.

4. In the "ACCOUNT" drop-down menu, click on "Create a new account.”

5. Follow the steps and click on "Tracking ID."

Here you have just obtained your “Tracking ID.” It is he who will be the link between your Google Analytics account and your Shopify store. It now remains to fill in this tracking id in Shopify.

1. Open your Shopify interface

2. Click on the "Online Store" link in the menu located in the left column

3. Click on “Settings”

4. Then in the “Google Analytics” section, copy and paste the tracking ID in the indicated field.

5. Remember to save.

Here is the association between Google Analytics and Shopify is completed. It may take a little time for the first data to be collected. Sometimes 24 hours.

To test your integration, you can go back to Google Analytics, then to “Settings” / “Tracking code” / “Send test traffic.”

Do not use sitemaps

The primary purpose of an XML sitemap is to help search engine spiders crawl your website efficiently. They allow more of your pages to be indexed regularly. The excellent news with Shopify is that the sitemap is automatic.

.Once the configuration is done, you can add as many pages as you want while being sure that they are indexed. Indeed, Without a site map, you take a significant risk: all the pages of your E-commerce site are not indexed. This is especially true for new Shopify sites.

Google does not spend all of its energy on new sites. It's up to you to give it grain to grind. To manage your sitemaps, you will need a “Search Console” account and link it to the sitemap. The goal is to be as explicit as possible to Google better to promote the natural referencing of your e-commerce site.

1. Connect to the search console

2. Click on your site URL

3. Once in the Webmaster Tools Console, click on the "Sitemaps" link.

4. Add the URL of your sitemap (my site .com / sitemap.xml)

5. Click on “send sitemap” to submit it to Google.

Indexing is not immediate and may take a few days. Sometimes for smaller Shopify sites, it takes up to a week. After that, you should see the new indexed pages appear in Google.

Do not use the alt tag for images.

You may not know it, but contrary to appearances, search engines are still in the Stone Age.

We can talk about artificial intelligence, machine learning, or other, but a robot from a search engine can mainly understand the only text. And even if their evolution is progressing at an accelerated pace, for the moment, and indexing robot cannot understand the pixels present in an image. It, therefore still requires human intervention to describe the image as precisely as possible.

It is, therefore, part of the job of an e-merchant to fill in the alt tags of all the images on your site to make it easier for Google to understand.

But which images are concerned?

Almost all of them!

The images of your theme, your products, your blog articles, etc. Forgetting an image is not very serious, of course, but the more alt tags you have filled in, the more straightforward Google's work will be, and the better your site will be a reference.

Warning! The goal is not to spam Google with strange keywords. Stay thematic, precise, and efficient. If you sell inflatable mattresses, indicate the brand, size, or critical elements of the product but not the entire dictionary.

Do not use Tags

Today is good; many e-commerce sites use the blog to communicate with their customers. By posting at least once a week with high added value content, you build your audience’s loyalty. To boost your blog, even more, you can use tags. It also works on your e-commerce product sheets!

How does a tag work? Quite simply as a sort of dynamic category. It will create an active page with all the content bearing the same tag.

Attention warning! You probably immediately thought about filling out the “tag” field with dozens of keywords. Bad idea. Why? Each tag will create a page with all the content bearing the same title. As much as it can help in some cases, having thousands of pages with just one article is irrelevant.

This will generate internal duplicate content and therefore lower the SEO of your e-commerce site. How to do?

Keep it simple and efficient, and limit yourself to a few tags (between 2 and 5) for each article. Use only the most relevant tags and reuse the labels in other articles.

If possible using the same spelling to avoid having a “tag” page and a “tags” page, each containing a single article.

THESE 5 SHOPIFY SEO MISTAKES ARE EASY TO AVOID.

The good news is that these five widespread mistakes are elementary to fix. No need to spend hours to be a Shopify expert. It's up to you to play to boost your online store’s referencing, contact a Shopify SEO expert, or leave a comment if you have any questions or to share your opinion of e-merchant under Shopify!

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